Improving news curation with AI-driven automation and efficient WordPress integration
An online news platform, stiriletransilvaniei.eu, faced significant inefficiencies in its manual content curation process, which included:
- Visiting individual source websites to identify new content.
- Selecting and manually rewriting articles for publication.
- Managing duplicate content errors.
- Publishing articles on WordPress with proper source attribution.
This labor-intensive process slowed the publication of fresh news and strained editorial resources, limiting the platform’s ability to scale its content delivery.
The Solution
- Automated identification of the latest articles from target news sources.
- Developed a mechanism to detect and eliminate duplicate content.
- Extracted relevant article titles and content using advanced web scraping techniques.
- Leveraged GPT-4o for intelligent article rewriting to maintain accuracy, readability, and platform consistency.
- Automated creation of draft articles in WordPress, enabling quick editorial review and publishing.
Technical Enhancements
WordPress API Extension
Extended WordPress API functionality for unique source identification and streamlined content management.
GPT-3.5-Turbo Fine-Tuning
Fine-tuned the AI model using data from the platform’s published articles, resulting in a 30x cost reduction and improved rewriting efficiency.
The Results
- Editors were freed from repetitive tasks, allowing them to focus on high-value activities such as editorial strategy and in-depth analysis.
- Articles were published faster, ensuring timely delivery of news to readers.
- Cost Optimization
- Fine-tuning GPT-3.5-turbo significantly reduced costs compared to GPT-4o while maintaining rewriting quality.
- Improved Content Quality
- AI-generated content met high standards for accuracy, readability, and alignment with the platform’s editorial style.
- Scalable Workflow
- Automation provided a scalable solution to handle increasing volumes of content without additional editorial overhead.
Through its collaboration with stiriletransilvaniei.eu, 20Robots successfully transformed a manual, resource-intensive process into a streamlined, AI-driven workflow. By automating news aggregation and rewriting, the platform increased its publishing speed, enhanced content quality, and significantly reduced operational costs—setting a strong foundation for future growth and scalability.
Testimonial
”When we started talking to 20Robots representatives, we had a problem for which we first asked them for advice and then for a software solution. The problem was: how to automate the news flow that our editors processed daily. The solution was fast and very good. This is how a plug-in for WordPress was created, an elegant solution that does not consume additional resources and does not slow down our website. We are very satisfied with the collaboration with the 20Robots team. They are complete professionals!”
Andrei Nistor
Co-Owner Digitalio.ro | Owner Știrile Transilvaniei
Co-Owner Agenda Locală | President Press Cluster